SearchScore vs Otterly
vs
Otterly (OtterlyAI) tracks daily brand mentions across AI platforms like ChatGPT. SearchScore scores your AI search visibility, your SEO, and your conversion rate in one free audit, then ships the fixes.
Feature breakdown
Both tools help you understand AI search. Otterly focuses on monitoring daily mentions. SearchScore scores three disciplines and fixes what is broken.
| What you get | SearchScore | Otterly |
|---|---|---|
| What it measures | AI Search + SEO + Conversion (CRO) | AI search brand mentions |
| Free tier | Full audit free, no email | Requires account sign-up |
| SEO scoring | Yes – across 8 categories | Not covered |
| Conversion / CRO scoring | Yes – 38 signals | Not covered |
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek on every plan | ChatGPT, Perplexity, Gemini + others (details limited in public sources) |
| Citation sentiment | Yes, per citation | Brand mention tracking with daily updates |
| Public benchmark | 850,000+ sites · public leaderboard | None public |
| API access | Tracker API | API + Claude Skill |
| Entry price | ~$25/mo · all 6 engines · cancel anytime | Pricing not publicly listed |
| Done-for-you implementation | Fixed-price Audit + Growth Service | Monitoring only |
| Founded | 2025, London UK | 2024, Austria |
| Money-back guarantee | 30-day score guarantee | Not advertised |
Otterly's website (otterly.ai) was behind a bot-protection layer at the time of writing. Information about Otterly was gathered from its LinkedIn page and third-party sources as of June 2026. Pricing details were not publicly available.
The gap
Otterly does a solid job of daily brand mention tracking. But knowing ChatGPT mentioned you today does not tell you whether your site ranks on Google or whether visitors who arrive actually buy. SearchScore covers all three. See the full methodology.
When Otterly is the right call
If you also need SEO and conversion scoring, plus someone to fix what is broken, that is where SearchScore fits.
Verified results
Otterly shows you mention data in a dashboard. SearchScore gives you something you can verify independently: FileSeal went from zero AI citations to ChatGPT's number-one recommendation for UK secure-document services, ahead of DocuSign. Open ChatGPT and ask.
Read the verified case study →This comparison is based on Otterly's LinkedIn page and publicly available information as of June 2026. We could not access otterly.ai directly (bot protection). Where Otterly leads (API, Claude Skill, daily monitoring, established team) we say so. Otterly's pricing is not publicly listed, so we note that rather than guess. Figures change, so we date this page and review it regularly. Spot something out of date? Tell us and we will fix it.
We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do.
Common questions
Not with SearchScore. Enter any URL and get your AI Search Score, SEO Score and CRO Score free, no email. Otterly requires an account to access its dashboard.
Otterly (OtterlyAI) is an AI search monitoring tool founded in 2024 in Austria. It targets SEO and marketing teams who want daily brand mention tracking across AI platforms. According to its LinkedIn page, it is used by 30,000+ professionals.
Both track major AI platforms including ChatGPT and Gemini. SearchScore also includes Claude, Grok and DeepSeek on every plan. Otterly's exact engine list was not available from public sources at the time of writing.
No. Otterly focuses on AI search monitoring. If you want to know whether Google ranks you and whether visitors convert, SearchScore scores all three in one scan: AI visibility, SEO and CRO across 250+ signals.
Yes. Otterly offers an API and a Claude Skill that lets you chat with your AI search data using natural language. SearchScore provides a Tracker API for integrating citation data into your own workflows.
AI Search, SEO and CRO, scored and benchmarked. Free. Then decide if you want the Tracker or the done-for-you work.