Three audits. One clear plan.
Most tools score one thing. This checks all three that decide whether a customer ever reaches you: whether Google ranks you, whether AI assistants recommend you, and whether the visitors you already have convert.
No card. No subscription. Reports by email, usually within minutes.
SEO Audit
Eight scoring categories covering how a search engine reads your site: crawlability, page speed, titles and metadata, internal linking, structured data, mobile rendering, content depth and technical errors.
- Technical health, with the errors that block indexing named
- On-page score for every page we can reach
- Content gaps against what your category ranks for
- A fix list ordered by effort against likely gain
CRO Audit
Seven categories covering the journey from landing to enquiry: what your page asks people to do, how quickly it says what you sell, whether the proof a buyer looks for is present, and where the form loses them.
- Conversion barriers, listed page by page
- Trust signals present and missing
- Mobile experience, checked at real phone widths
- Quick wins you can ship the same week
GEO Audit
Eight categories built for how assistants actually retrieve and quote sources: whether your pages answer a question directly, whether your expertise is evidenced, and whether the crawlers behind AI search are allowed in.
- AI visibility score from 0 to 100, with the band explained
- Category breakdown, so you can see what is dragging
- Crawler access checked for the search bots, not just the training ones
- What to change first to become quotable
Why all three, and not just one
These three scores fail in ways that hide each other. Run one in isolation and you can fix the wrong problem for months.
Rankings without conversion
Traffic arrives and leaves. The SEO work looks like it succeeded because the graph goes up, while the enquiry count does not move. The problem is on the page, not in the search results.
Conversion without visibility
The site converts well for the few people who find it. Every improvement compounds a small number. Nothing changes at the top of the funnel because nothing is bringing new people in.
Ranking well, quoted never
You hold position three on Google and appear in no AI answer at all. They are different retrieval systems with different requirements, and a page can satisfy one while failing the other completely.
Together the three cover 23 scoring categories and 250+ individual signals. Seeing them side by side is the point: the report tells you which of the three is actually costing you customers, so you fix that one first.
How it works
Enter your website
Your URL and an email address. Nothing else, and no card.
We run all three
The audits run against your live site the way a crawler sees it, not against a cached copy.
You get the fix list
Three reports by email, each ending in an ordered list of changes rather than a score alone.
Who this is free for
The toolkit is free for businesses arriving through a partner programme, including Barclays Female Entrepreneurs, Barclays Business, NatWest Business Builder, Lloyds Bank Academy and Santander Breakthrough, along with accelerators, incubators and government-backed business support schemes.
If you found us another way, choose the closest option in the form. We ask because it tells us which programmes to keep supporting, and it does not change what you receive.
Questions people ask first
Is this really free, or is it a trial?
Free. There is no card, no trial period and nothing to cancel. You give a URL and an email, and three reports come back.
What is GEO, and how is it different from SEO?
SEO is about ranking in a list of links. GEO is about being retrieved and quoted inside an answer written by an assistant such as ChatGPT, Claude, Perplexity or Google AI. The two overlap but they are not the same test: a page can rank on page one and still be invisible to every assistant, usually because it never answers the question directly or because the AI search crawlers are blocked.
How long do the reports take?
Usually a few minutes. Larger sites take longer because more pages are fetched and rendered.
Do I need to install anything?
No. Nothing is added to your site, no tag or plugin, and no access is needed. The audits look at your site the same way a search engine or an AI crawler does.
What do I actually get?
Three reports, each with a score, a breakdown by category and an ordered list of fixes. The order matters more than the score: it is what tells you where to start.
What happens to my email address?
It is used to send your reports and occasional updates you can stop at any time. It is not sold. See the privacy policy.
Get your three free audits
One URL, one email, three reports.
No card required. Reports delivered by email.
Track whether the fixes worked
The toolkit shows you what to fix. The Tracker tells you whether it worked: it re-checks how six AI engines answer questions about you, every week, and shows what moved.
The AI Visibility Tracker starts at £20/month. See how it works.