Overview
Crawl Optimisation makes a site efficient to crawl so engines reach and re-crawl the pages that matter. It is high-leverage on sizeable or fast-changing sites, where reclaiming wasted crawl budget accelerates indexing, freshness and ranking updates.
Business problem
Search engines spend limited crawl budget on low-value, duplicate or broken URLs, so important pages are discovered and refreshed slowly. On large sites this delays indexing of new and updated content.
Decision supported
Where crawl budget is being wasted and what structural changes will speed discovery of priority pages.
Inputs & outputs
Inputs
- Server log crawl-frequency data
- Site structure and internal link depth
- Inventory of low-value, duplicate and parameter URLs
- Response codes and redirect chains
Outputs
- Crawl-waste reduction plan
- Priority-page discovery and linking recommendations
Decisions this helps answer
KPIs
- Share of crawl budget spent on valuable URLs
- Time from publish to index for new pages
SearchScore insight
Product feature mapping
How this capability maps to SearchScore product features, today and on the roadmap.
Quantifies budget spent on low-value and duplicate URLs.
Shows how deep priority pages sit and how to shorten paths.
Turns raw server logs into crawl-priority guidance.
Future improvements
- Automated log-file ingestion with crawl-budget dashboards
- Parameter and faceted-URL handling recommendations at scale
- Predictive time-to-index estimates per page type
Starter prompt
Given this crawl and log data, identify where crawl budget is being wasted and recommend the structural and linking changes that would get our priority pages crawled sooner.Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.