The question
When speed work is worth prioritising over other fixes.
Pages are slow and you are deciding whether to prioritise performance work.
Why it matters
Speed work can be costly; it must be prioritised where it actually affects visibility or conversion.
How to decide
IfHigh-value pages fail Core Web Vitals
ThenYes - fix the worst offenders by page value.
IfSlowness harms crawl efficiency or conversion
ThenYes - it has downstream visibility and revenue cost.
IfSpeed is already adequate
ThenNo - invest elsewhere.