Experiment: single-cluster build to validate topical authority

Overview

Test whether building one complete topic cluster lifts the whole theme before committing to more.

Hypothesis

Method

Choose one priority theme and build a pillar page with a small set of supporting pages using the Topic Cluster Framework, fully interlinked. Leave a comparable theme uncovered as a reference. Track rankings and impressions across the whole cluster, not just individual pages.

Duration & success metric

Duration

6 weeks

Success metric

Aggregate rankings and impressions across the built cluster rise faster than the untouched reference theme.

Effort

Medium