The search results page that appears when someone searches for your brand name.
ID
SS-DF-136
Confidence
Established · 80
Evidence
Established
Updated
2026-07-08
Definition
The search results page that appears when someone searches for your brand name.
A brand SERP is the results page returned for a query of your exact business or brand name, often including your site, a knowledge panel, sitelinks, reviews, social profiles and any news. It functions as a de facto homepage and reputation summary, showing what search engines understand and trust about your entity. Optimising the brand SERP means controlling the assets that appear there and strengthening entity signals so the page reflects your brand accurately and favourably.