Clicks

The number of times users clicked through from search results to your site.

ID
SS-DF-143
Confidence
High · 88
Evidence
Strong
Updated
2026-07-08

Definition

The number of times users clicked through from search results to your site.

A click, as reported in Search Console, is recorded when a user selects a result that takes them to your site. Clicks represent the organic traffic your search visibility actually converts into visits, and they are the numerator for click-through rate. Analysing clicks by query, page, device and country reveals which content earns attention and where strong impressions are failing to translate into visits.

Recommended next steps

    Apply the method Visibility Lifecycle Framework See the wider capability Visibility Intelligence & Reporting Capability