Earning coverage and links from journalists and publishers by creating genuinely newsworthy stories, data and assets.
ID
SS-DF-126
Confidence
High · 86
Evidence
Established
Updated
2026-07-08
Definition
Earning coverage and links from journalists and publishers by creating genuinely newsworthy stories, data and assets.
Digital PR blends public relations and SEO to earn editorial coverage on authoritative media sites, typically producing high-quality backlinks and brand mentions as a by-product. Common tactics include original data studies, expert commentary, reactive newsjacking and hero content designed to be cited. Because the links are editorially given rather than bought, digital PR is one of the most durable and policy-safe ways to build authority.