Google's quality concept of Experience, Expertise, Authoritativeness and Trust used to judge content and creators.
ID
SS-DF-130
Confidence
High · 88
Evidence
Strong
Updated
2026-07-08
Definition
Google's quality concept of Experience, Expertise, Authoritativeness and Trust used to judge content and creators.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust, the framework in Google's Search Quality Rater Guidelines for assessing whether content is reliable and created by credible people. Trust sits at the centre, supported by demonstrable first-hand experience, subject-matter expertise and recognised authority in the field. It is not a single ranking factor but a set of signals, especially important for Your Money or Your Life topics such as health, finance and safety.