Embeddings

Definition

Numerical vector representations of text that capture meaning, letting machines compare content by concept rather than keywords.

An embedding turns a word, sentence or document into a list of numbers positioned in a high-dimensional space so that similar meanings sit close together. Retrieval systems use embeddings to match a query to relevant passages even when the wording differs, which is why AI search rewards topically clear, semantically rich content over keyword stuffing. For GEO, writing so that your key claims embed close to the questions people actually ask improves the odds of being retrieved and cited.