Featured Snippet

Definition

A highlighted answer box at the top of some SERPs that quotes a concise answer directly from a ranking page.

A featured snippet is a boxed result - often called "position zero" - that lifts a paragraph, list, or table from a page to answer a query directly on the results page. Winning one dramatically increases visibility and credibility, and the same concise, well-structured passages that earn snippets are precisely what AI answer engines extract for their responses. Optimising for snippets means answering the question clearly and early, using the searcher's phrasing, and structuring content so the answer is easy to isolate.