§Definition Content Optimisation

Information Gain Index

A measure of how much genuinely new information a page adds beyond the consensus.

ID
SS-DF-012
Confidence
Established · 74
Evidence
Emerging
Updated
2026-07-08

Definition

A measure of how much genuinely new information a page adds beyond the consensus.

The Information Gain Index rewards content that adds original data, examples or analysis rather than restating what is already widely available - an increasingly decisive factor in both ranking and citation.

Recommended next steps

    See the wider capability Citation Engineering Capability