The process of discovering, analysing, and prioritising the queries a target audience uses to find information, products, or services.
ID
SS-DF-056
Confidence
High · 87
Evidence
Strong
Updated
2026-07-08
Definition
The process of discovering, analysing, and prioritising the queries a target audience uses to find information, products, or services.
Keyword research identifies the language real people use so content can be planned around genuine demand rather than assumptions. It combines search volume, difficulty, and intent to reveal which queries are worth targeting and how they cluster into topics. In a GEO era, keyword research extends beyond individual terms to the questions and conversational prompts people ask AI assistants, making query and intent mapping the true foundation of a content strategy.