A SERP box that summarises key facts about an entity such as a brand, person, or place, drawn from a knowledge graph.
ID
SS-DF-063
Confidence
Established · 82
Evidence
Established
Updated
2026-07-08
Definition
A SERP box that summarises key facts about an entity such as a brand, person, or place, drawn from a knowledge graph.
A knowledge panel is the information card that appears, usually on the right of a SERP, presenting structured facts about a recognised entity. It is generated from a search engine's knowledge graph, which aggregates trusted sources, structured data, and authoritative mentions rather than a single page. Earning and shaping a knowledge panel depends on strong entity signals - consistent naming, schema markup, and citations across the web - which are also the foundations of being recognised and recommended by AI systems.