An expandable SERP feature that surfaces related questions and short answers drawn from ranking pages.
ID
SS-DF-062
Confidence
High · 85
Evidence
Strong
Updated
2026-07-08
Definition
An expandable SERP feature that surfaces related questions and short answers drawn from ranking pages.
People Also Ask (PAA) is a cluster of related questions on the SERP that expand to reveal concise answers pulled from web pages. It is a rich map of the questions searchers have around a topic, making it a practical source of subtopics for content briefs and a strong signal of what an AI assistant might be asked next. Earning a PAA slot works like a featured snippet - provide a direct, self-contained answer to a clearly stated question within your content.