The page a search engine returns for a query, combining organic listings with paid ads and rich features.
ID
SS-DF-060
Confidence
High · 88
Evidence
Strong
Updated
2026-07-08
Definition
The page a search engine returns for a query, combining organic listings with paid ads and rich features.
A SERP is the layout of results a search engine shows in response to a query, and it is far more than a list of ten blue links. Modern SERPs mix organic results with featured snippets, People Also Ask, knowledge panels, images, videos, ads, and increasingly AI-generated overviews, all of which compete for attention. Understanding the specific SERP for a target query is essential, because it dictates what format of content can win visibility and how much real estate is left for traditional organic clicks.