§Definition Authority & Trust

Trust Surface Score

A score for the overall strength of a brand's credibility signals across the web.

ID
SS-DF-013
Confidence
Established · 73
Evidence
Emerging
Updated
2026-07-08

Definition

A score for the overall strength of a brand's credibility signals across the web.

The Trust Surface Score aggregates on-site and off-site trust signals - authorship, reviews, mentions, citations, credentials - benchmarked against the entities AI cites in the category.

Recommended next steps

    Apply the method Trust Surface Engineering Framework See the wider capability Entity Authority Development Capability