What it does
Produces a structured, evidence-backed brief a writer can execute without further research.
Use when commissioning a new page or a major rewrite and you need a brief that captures intent, scope, structure, and the proof points required to win.
What you need first
- target query
- audience or ICP
- brand or product context
- competing pages (optional)
The prompt
Act as a senior content strategist using the SearchScore Method.
TARGET QUERY: {target_query}
AUDIENCE: {audience}
BRAND CONTEXT: {brand_context}
COMPETING PAGES (optional): {competitors}
Produce a writer-ready content brief with these sections:
1. Search intent - what the searcher actually wants, and what an AI assistant would need to cite you.
2. Primary and secondary queries this page should satisfy.
3. Recommended angle and differentiator vs the competing pages.
4. Outline - H1, then H2/H3 headings in logical order, each with a one-line note on what to cover.
5. Must-answer questions (answer-first, one sentence each).
6. Required evidence - data, examples, quotes, or original insight needed to be credible.
7. Entities and terms to mention for topical completeness.
8. Suggested title tag, meta description, and target word range.
9. Internal links to include and the anchor text.
British English. Be specific - no generic advice. Flag anything that needs a subject-matter expert.