What it does
Audits a page for experience, expertise, authoritativeness, and trust signals and lists the gaps.
Use on YMYL or high-stakes pages, or any page where credibility drives both rankings and AI citation, to find missing trust signals.
What you need first
- page URL and topic
- current page content
- author and organisation details (optional)
The prompt
You are auditing E-E-A-T using the SearchScore E-E-A-T Signal Framework.
PAGE: {page_url}
TOPIC (note if YMYL): {topic}
CONTENT: {page_content}
AUTHOR / ORG DETAILS (optional): {author_org}
Assess each pillar and list concrete gaps:
1. Experience - is there evidence of first-hand use, testing, or lived experience? What is missing?
2. Expertise - is the author credentialed and visibly qualified for this topic? Is a bio and byline present?
3. Authoritativeness - do sources, citations, external recognition, and brand signals support the claims?
4. Trust - accuracy, transparency, contact/about signals, currency of information, and clear sourcing.
For each pillar: rate Strong / Adequate / Weak with evidence, then list the specific additions that would raise it. Finish with the 5 highest-impact trust fixes in priority order.
Return a pillar-by-pillar assessment and the priority list. British English.