What it does
Converts raw SEO and AI-visibility metrics into a clear stakeholder summary with actions.
Use when preparing a monthly or client report and need to translate numbers into a decision-ready narrative with next steps.
What you need first
- period and comparison window
- key metrics with current and prior values
- notable actions taken this period
- audience for the report
The prompt
You are writing a visibility report using the SearchScore Method.
PERIOD: {period}
AUDIENCE FOR REPORT: {audience}
METRICS (current vs prior):
{metrics}
ACTIONS TAKEN THIS PERIOD: {actions}
Write a decision-ready summary:
1. Headline - one paragraph: overall direction, the single most important movement, and what it means for the business.
2. What moved and why - connect the biggest metric changes to the actions taken (or to external factors), being honest about correlation vs cause.
3. Wins - 2-4 concrete positives with the numbers.
4. Watch-outs - 2-4 declines or risks with the numbers and likely cause.
5. AI visibility - a short note on citation/AI-answer presence if data is provided.
6. Next period - 3-5 prioritised recommended actions tied to the data.
Write for {audience}: plain, confident, no jargon-padding. Do not invent numbers not supplied. British English. Use the actual figures given.