Ten steps, from adding it to handing a client a report with your name on

It asks to read your contacts, deals, custom fields and users, and to write to your contacts, deals and custom fields. Writing is what lets scores land on a contact later. Nothing gets written until you ask for it.

It runs as a page inside your CRM, so there is no second login and no extra password. If it says it cannot tell who you are, you have opened it outside the CRM. Go back and open it from the menu rather than from a bookmark.

The setup screen. Only accounts the app is installed in are listed in the first box.

• Pick the account your prospects live in. Your prospects, and anything you sync to your CRM, go there. If an account you expect is missing, the app is not installed in it yet: add it there, then press Refresh.
• Tick everything you sell, not just the main thing. Each business is ranked by whichever of your services it needs most, so a business that is fine at AI but poor at turning visits into calls still rises if you sell conversion work. Tick one when you do three and the app hides two thirds of your best talking points.
• There is no ranking question to answer. Setup ranks by best fit. If you would rather rank every business by one service, change it later in Settings under How should prospects be ranked?

The offer card next to the setup form on the free plan. The sum is what one AI Recommendation Test runs.

You can change any of it later in Settings. Changing what you sell, or how you rank, re-scores every business you have already checked, for nothing. The list really does move rather than staying as it was.

The CRM chooser. Pick a group, preview who matches, untick anyone you do not want, then import.

• From your CRM. Choose contacts by Tag, by Pipeline / stage, Recently added (the last 7, 30 or 90 days), or All contacts with a website. Preview matches shows who it found, and you can search, untick rows, or select and clear them all before you press import. It takes up to 500 at a time and reads the website off each contact. Contacts with no website get counted and reported rather than quietly dropped.
• Pasted. Paste prospect websites, one a line. Put a name after a comma if you have one, like acme.co.uk, Acme Dental. Two columns copied straight out of a spreadsheet work as they are, either way round: it takes whichever side looks like a website, so Acme Dental, acme.co.uk reads the same. Do not worry about www, https or trailing slashes, they get tidied up for you. A line it cannot make sense of comes back to you as skipped rather than being turned into half a guess.

Example numbers. Both routes say this above the import button, so you know what an import will use before you press it.

• Every business you bring in gets a 300+ signal website audit across AI visibility, search and conversion, and each one uses one website audit from your monthly allowance.
• A website we do not hold yet gets audited for you in the background. It counts only when its scores arrive, and is not charged at all if the website cannot be audited.
• Over your allowance, nothing is lost. The extra websites wait and are audited when your allowance resets, or you can upgrade to audit them straight away. The notice tells you how many would wait before you press import.

Every row is accounted for, and the skipped ones tell you why if you open them.

The real screen, drawn out and trimmed. It also shows when each was last checked and whether it has an AI scan. These businesses are made up.

• Very High and High are your week. The bands are 80 and up, 60 to 79, 40 to 59, and under 40. Work down from the top instead of across the lot.
• Read the reason to contact before you ring. That is why they are sat where they are, and it is where your opening line comes from.
• A row that says it has not been checked has not scored zero. "We do not know yet" and "they are terrible" are different things and the app keeps them apart. A business we are still auditing shows Waiting until its scores arrive. Never read a blank as an opportunity.
• Low is not a mistake. A business already good at what you sell gets marked down on purpose, and so does a parked domain that scores badly on everything because there is nothing there.
• Filter and search before you scroll. The list filters by level, data age, AI scan and score, and searches by company or domain, so "the Very High ones in dentistry" is two clicks rather than a read through. If a business you expect is not there, clear the filter and the search before you decide it never imported.
• Archive the ones you are done with. Archive takes a row off the working list and Restore to list puts it back. Tick several and the bar does them together. Nothing is deleted, the scores are kept, and the row moves to the archived view, so this is tidying rather than throwing away. On a real list this is the button you will press most: it is what keeps the top of the list the businesses you have not dealt with yet.

Three website scores and how many issues there are to review. A higher opportunity means a stronger reason to contact them; higher website scores mean a stronger website. Under them sits Best reasons to contact this prospect.

• The reasons are sorted by what an owner would care about, not by how serious a developer would call it. A missing tag can be serious and unsayable. "AI cannot read your website" is the one that ends the call.
• Each reason says why it is costing them money. That is the half most audits leave out, and the half that lands on a phone call.
• If it looks out of date, re-check that one business. When there is a reason to, a card says so (for example This check is getting old) with a Re-check this website button. It never costs money: paid plans re-check as often as they like, and Free has 25 a month.
• Wrong website on the row? Put it right here. Open Manage this prospect, correct the address in the Website box and press Correct. The scores are re-checked against the right site, which is the fix for anything that came in with a typo. Once an AI scan is attached to that business the box goes, because moving the website underneath a scan would leave it describing somebody else.

160 real searches in eight places: ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek, plus Google’s AI Overviews and AI Mode. Ten questions, each one run twice everywhere.

Before it spends anything it stops twice. First it shows you what it thinks the business is: the name a customer would search for, the town, the type, and a line on what they sell. Change anything that is wrong, and fill in anything we could not read off their website. Then it writes the ten questions from those details and shows you those too, under Check these before we run them, with Run these 160 searches, Write me different questions and Not now. Read them. If it has the type of business wrong the questions will be wrong, and fixing that takes ten seconds now and saves the whole check.

Nothing is charged on either screen. You can back out of both.

Example numbers. Below them: the ten buying questions, Who AI names instead, where they are strongest and weakest, and the biggest missed buying questions.

• Lead with who turned up instead of them. A named rival, in an answer their own customer would have seen, is the most persuasive thing in this app.
• Create outreach on the results turns what the scan found into something you can say on the phone. Add findings to your CRM and Print or save as PDF sit beside it.
• It takes a while. Start it and go and do something else. The screen keeps itself up to date and you can walk away.
• If too much of it fails you get your money back on your own. If most of it worked it tells you how many searches finished, so the number you quote is a real one.
• Looking at it again costs nothing. Every search is kept, so you can go back to it as often as you like.

The first time you do this it asks to make fifteen new boxes on your contacts. Boxes you already have with those names get used rather than duplicated, so doing it again never leaves you with two of everything. If the business is not in your CRM yet, syncing makes the contact as well as filling it in, and the message says so: "3 of 3 synced, 2 added to your CRM."

• Three scores plus the opportunity score and level, so you can filter and segment on them like anything else in the CRM.
• The check totals and a link to it, so anybody on your team can open the evidence straight from the contact.
• When it was last looked at, so an old score is obvious to whoever reads the record next.

The list of what to fix

Everything wrong with that website, how bad it is, how much work it is and how to put it right, in the order it should be done, with the quick wins counted on their own. Three a month on the free plan, 50 on Professional and 1,000 on Enterprise. Once you have unlocked one it stays readable for good, so a limit never takes back something you have already handed over.

The full report with your name on it

The whole report carrying your brand instead of ours, for the client you have just won. It is $179, minus whatever you paid for that business's check, so a check and a report together come to $179. On the free plan it carries SearchScore’s branding; your brand on it, with ours removed, comes with Professional. The sums are shown to you before you buy.

• Set your brand once, in Settings, and everything you hand over carries it.
• The raw search results are free with any check. Handy when a client's own team wants to see what we found rather than the report.
• A check you did not pay for earns nothing off the report, because it cost you nothing in the first place. A check you bought comes off it, whatever you paid.

A watched website gets looked at every week. The list flags a score that has dropped, a band that has changed, and anything that used to work and has started failing.

• Watch every client you win. Being able to say in month four that what you fixed is still fixed is what a renewal conversation is made of.
• Watch the good ones who said no. A business that turned you down and has got worse since is a warmer call than anybody new, and you have the before and after.
• Mark the win when it happens. Watch a new client as a client I have won, or press This is now my client on one you were watching as a prospect. That writes down the score on the day you won them, and the business’s screen reads it back later under Since you started. Skip it and you have a score going up with nothing to compare it against, which is the renewal argument gone. Everything you watch is also listed under Monitoring.
• 25 websites on Professional and 150 on Enterprise. After that, extra ones get added to your subscription one at a time.