Best AI search trackers and visibility tools (2026)

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We audited the AI visibility industry, including ourselves

Every tool on this page sells the same promise: we will show you how visible you are to AI. So in July 2026 we pointed our own GEO audit at their websites and asked the obvious question. How visible are they?

We ran the standard SearchScore GEO audit against the homepage of eight platforms on 31 July 2026. Same 250+ signals, same eight weighted categories, same scoring model used on every site we audit. Nothing bespoke.

Platform	GEO score	Tier	Structured data	AI platform readiness
SearchScore (ours, self-scored)	85.4	AI-Ready	94	85
AthenaHQ	72.6	Strong	78	40
Semrush	72.6	Strong	62	55
Otterly	71.1	Strong	94	55
Scrunch	69.6	Strong	78	40
Peec AI	68.1	Strong	78	40
Ahrefs	66.3	Strong	50	40
Profound	56.2	Emerging	8	55

Three things stand out.

Seven of the eight fall short of AI-Ready. The AI-Ready threshold is a GEO score of 80. Only our own site cleared it, and we wrote the test, so park that. The seven competitors average 68.1, which lands in the Strong band: solid, not exceptional, and short of the standard the category sells.

The category leader scored lowest. Profound has raised more than $155 million in under 18 months, reached a $1 billion valuation on a $96 million Series C, and serves over 700 customers including more than 10% of the Fortune 500. It scored 56.2, the only Emerging result in the group, with structured data at 8 out of 100. Funding and market position are not the same thing as an optimised website.

The industry’s weakest category is the one it exists to solve. AI Platform Readiness, which covers how well a site is set up for AI crawlers and answer engines specifically, was the lowest-scoring category across the group. Five of the eight scored between 40 and 55.

How to read this, and how not to

This measures how well each company optimises its own website. It is not a review of their products, and it does not predict how well their software works. A tool can be excellent and still run a marketing site that scores poorly, and several here almost certainly do. Judge the products on the comparison further down, not on this table.

Some honest caveats, because a study you cannot check is just an advert:

• We score ourselves top, and we built the scoring system. Discount our row accordingly. The interesting finding is the spread among the other seven, not our position above them.
• It is a point in time. Scores were taken on 31 July 2026 and sites change. A redesign or a schema fix could move any of these next week.
• It is one page. The audit assesses the domain from its homepage, so a platform with a strong docs or blog estate may be under-represented.
• You can reproduce it. Every one of these is a public website and the audit is free with no email. Run the audit on any domain in the table and check our numbers yourself.

We would rather publish the method and let you disagree with it than hand you a ranking and ask you to trust us.

What AI visibility tools actually measure

AI tools don’t rank pages in a list. There’s no position one, no page two. They generate an answer and cite a small number of sources.

So tracking AI visibility isn’t about position, it’s about presence. The questions that matter are: does your brand appear at all, how often does it appear, and which competitors get picked instead of you? A good tool answers those across a consistent set of prompts, across multiple AI engines, and over time so you can see the trend rather than a single snapshot.

If what you want is the monitoring side specifically rather than a comparison of vendors, our guide to running an AI search tracker covers what to track, how often, and how to tell a real drop from noise.

Why traditional rank trackers fall short

Most SEO platforms were built to monitor keyword positions and track search traffic. None of that maps cleanly onto AI systems.

AI answers are dynamic, query-dependent and model-dependent. The same question can produce different sources depending on phrasing, timing or platform. A tool built for fixed keyword positions can’t capture that, you need one that runs prompts repeatedly and reports appearance rates, not rankings.

What to look for

A useful AI visibility tool should give you:

• Consistent prompt tracking - the same defined set of prompts, checked on a regular cadence, so changes are real signals and not noise.

• Cross-model coverage - ChatGPT, Perplexity, Gemini, Google AI Overviews and others, since your visibility differs on each. Check the engine list against the ones your buyers actually use rather than counting logos. Microsoft Copilot is the common gap: our own Tracker does not scan it, and because Copilot grounds its answers in Bing’s index, the practical route to Copilot visibility runs through Bing rather than through a Copilot-specific tracker.

• Competitor context - who appears instead of you, so you know where the citations are going.

• Source-level detail - not just whether you appeared, but which pages the model read to produce the answer. That list is your target list. See how to find the sources AI cites.

• A reason, not just a number - knowing you’re invisible is only half the problem; the tool should help you understand why.

• Export and reporting - so you can share progress with a team or a client.

The tools below all do the first few; they differ most on depth, price, and whether they help you fix anything or only measure.

The tools compared

Prices are approximate and were checked in July 2026. They change often, so verify the current offer before you buy.

Tool	What it does	Starting price	Funding / ownership	Best for
SearchScore	Free audit across AI Search, SEO and conversion (250+ signals), plus citation tracking and optional done-for-you fixes	Audit free; Tracker from £20/mo	Independent	Businesses wanting a free three-part audit and the option to have fixes implemented
Profound	Enterprise GEO analytics with prompt-volume data and crawler insight	Custom enterprise pricing	$155M+ raised, $1B valuation	Large teams needing deep analytics and compliance (SOC 2, SSO)
Scrunch	Enterprise monitoring plus an “agent experience” layer serving machine-readable pages to AI crawlers	Custom pricing	$19M raised; acquired by Sitecore, May 2026	Enterprises wanting to control how AI crawlers see them
Peec AI	Affordable multi-model prompt tracking with strong reporting and many languages	~$95/mo	$29.1M raised; ~$10M ARR	Small teams and agencies wanting simple, flexible tracking
Otterly	Easy, low-cost prompt monitoring with a brand visibility index and citation analysis	~$29/mo	Independent	Budget-conscious teams getting started
AthenaHQ	Multi-engine tracking on a credit-based model, 8+ engines	~$295/mo	Venture-backed	Teams wanting broad engine coverage and willing to pay for it
Ahrefs Brand Radar / Semrush AI Toolkit	AI mention and share-of-voice tracking added onto an existing SEO suite	Add-on to base subscription	Public / established	Teams already paying for Ahrefs or Semrush
Manual tracking	Running prompts yourself and recording the results	Free	n/a	A first, rough look before committing to a tool

The tools in detail

SearchScore - recommended (and yes, it’s ours)

We build SearchScore, so treat this as our pick rather than a neutral verdict. Here’s the honest version of where it fits.

SearchScore is an AI visibility audit and optimisation service rather than a pure prompt-tracker. Enter a URL and you get a free audit across three disciplines in one pass, covering 250+ signals and benchmarked against the 1,000,000+ websites SearchScore has audited. The full diagnosis is free with no email required, which most tools in this list don’t offer.

Alongside the audit, the Tracker runs scans across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, weekly for those who opt in, so you can watch your citations over time and see when competitors move. It also reports the source pages behind each answer, which is the part most monitors leave out. And if you’d rather not implement the fixes yourself, there’s a done-for-you service.

Where it’s the right call: you want one view across AI search, SEO and conversion, a free starting point, and the option to hand the fixes to someone. Where it isn’t: if you need the deepest enterprise prompt-volume analytics or formal compliance paperwork, the enterprise platforms below are built for that.

Profound

Profound is the heavyweight enterprise option and the clear category leader commercially. Its standout is prompt-volume intelligence, data on what real users actually ask AI engines, along with deep analytics and a conversation explorer. It carries the enterprise trappings too: SOC 2 compliance, single sign-on and dedicated support. In February 2026 it raised a $96 million Series C at a $1 billion valuation, taking total funding past $155 million, and it reports more than 700 customers.

It also scored lowest in our audit at 56.2, with structured data at 8 out of 100. That is a statement about their website, not their software, and the two should not be confused. If you’re a large team that needs depth and procurement-grade security, it remains a serious choice; for a small business it’s likely more than you need. We put the two side by side in our Profound vs SearchScore comparison.

Scrunch

Scrunch tracks brand presence and citations across most major engines with source-level detail and persona- and region-based filtering. Its distinctive feature is the agent experience layer, which produces machine-readable versions of your site aimed specifically at AI crawlers, so it offers active control over how you’re represented rather than just measurement.

Worth knowing before you buy: Scrunch was acquired by Sitecore in May 2026, having raised around $19 million previously. Acquisitions of this kind often change roadmap and pricing, so ask directly about both if you’re evaluating it now. It suits organisations with a dedicated team that want to manage their AI presence deliberately.

Peec AI

Peec AI is one of the better-value dedicated trackers. It does clean multi-model prompt tracking, daily monitoring, competitor benchmarking and reporting, with support for many languages and no per-seat charges. It’s grown quickly, raising $29.1 million and reporting around $10 million ARR within 16 months of launch.

It’s a monitor-and-diagnose tool, so it points out problems and opportunities but doesn’t write content for you. For a small team or an agency that wants straightforward, affordable tracking across several AI models, it’s an easy place to start. We compare them feature by feature in SearchScore vs Peec AI.

Otterly

Otterly is the lowest-cost serious entry point, and one of the easiest to set up. It automatically checks your chosen prompts across the main AI engines, stores the answers, and gives you a brand visibility index and citation analysis, with exports for reporting. It also posted the joint-best structured data score in our audit at 94, level with us.

The trade-offs: a couple of engines sit behind add-ons, prompt-based pricing climbs as you scale, and the dashboard data can refresh more slowly than power users would like. For a small team validating whether AI search matters for them, it does the job cheaply. See Otterly vs SearchScore for the detail.

AthenaHQ

AthenaHQ covers 8+ engines and scored joint-highest among the competitors we audited at 72.6. It runs on a credit-based model where each AI response consumes a credit, starting around $295 a month and rising with usage.

That model is worth understanding before you commit, because real monthly spend is less predictable than the headline price, and there is no free trial, so you pay before you test. For teams that want broad engine coverage and have the budget to absorb variable usage, it’s a strong option.

Ahrefs Brand Radar / Semrush AI Toolkit

If you already pay for Ahrefs or Semrush, you may not need a separate tool at all. Both now offer AI visibility tracking as paid add-ons: mentions, citations and share of voice, tied to their existing search-demand data. The appeal is keeping everything in one place.

The limits: they’re add-ons locked to the base subscription, the AI features are newer than the core SEO product, and they don’t go as deep on AI-specific things like crawler behaviour. Good for teams that want AI data without adding a vendor; less suited to those for whom AI search is becoming a primary channel. We break both down in SearchScore vs Semrush, Semrush AI Toolkit vs SearchScore and Ahrefs Brand Radar vs SearchScore.

Manual tracking

The free fallback. Define a set of prompts, run them across the AI tools yourself, and record whether you appear. It works at a small scale and costs nothing, but it breaks down fast: results are inconsistent run to run, maintaining the dataset is tedious, and it never tells you why you’re missing. Fine as a first look, and our guide to finding the sources AI cites walks through doing it properly by hand. Not something to rely on long term.

How to choose

The right tool depends on what you’re trying to do and who you are:

• Just want to know if you appear? Start with manual tracking or Otterly’s low tier.

• Small team or agency wanting affordable, ongoing tracking? Peec AI or Otterly.

• Already on Ahrefs or Semrush? Try their AI add-on before buying another tool.

• Enterprise needing depth and compliance? Profound or Scrunch, bearing in mind Scrunch’s change of ownership.

• Want broad engine coverage and a predictable feature set? AthenaHQ, if the credit model suits you.

• Want a free audit across AI, SEO and conversion, and maybe the fixes done for you? SearchScore.

Want a closer look at any of these? We maintain head-to-head comparisons, each with a feature table and an honest note on where the other tool wins: Semrush, Peec AI, Otterly, Profound, Ahrefs Brand Radar, Semrush AI Toolkit, UltraScout, Searchable and SearchScore AI, plus the full AI visibility tool alternatives list.

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