Overview
The learner can build the entity recognition, trust signals and digital PR that underpin lasting authority.
Practitioner level
Learning objectives
- Develop a recognisable entity across the web and knowledge sources
- Strengthen E-E-A-T signals that search and AI engines weigh
- Plan digital PR that earns durable authority, not just links
Lesson outline
- Entities, knowledge graphs and why recognition matters
- The Entity Authority Framework in practice
- The E-E-A-T Signal Framework applied to real pages
- Digital PR that builds trust and mentions
- Consolidating authority rather than scattering it