Certification 10
SearchScore University certification lessons - the curriculum that teaches the Method.
Certification Module
55
Lesson 1: Foundations of AI Search and GEO
The learner understands how AI answer engines work and why generative engine optimisation now sits alongside classic search.
GEO & AI Search
Certification Module
55
Lesson 2: Technical Foundations and Crawlability
The learner can ensure a site is reliably crawled, indexed and readable by both search and AI engines.
Technical SEO
Certification Module
55
Lesson 3: Query Gaps and Content Opportunity
The learner can identify unmet demand and prioritise the content that will capture it.
Content Optimisation
Certification Module
55
Lesson 4: Content Optimisation and Refresh
The learner can strengthen existing assets and counter content decay to sustain performance.
Content Optimisation
Certification Module
55
Lesson 5: Commercial Intent and Conversion
The learner can align visibility with revenue by optimising for commercial intent and conversion.
Commercial SEO
Certification Module
55
Lesson 6: Authority and Entity Development
The learner can build the entity recognition, trust signals and digital PR that underpin lasting authority.
Authority & Trust
Certification Module
55
Lesson 7: Citation Engineering
The learner can engineer content that AI engines select and quote as a trusted source.
GEO & AI Search
Certification Module
55
Lesson 8: AI Visibility Optimisation
The learner can improve how often and how favourably AI engines recommend a brand.
AI Visibility
Certification Module
55
Lesson 9: Measurement and Intelligence
The learner can build a measurement framework that turns visibility data into reliable decisions.
Measurement & Intelligence
Certification Module
55
Lesson 10: Automation and Operating the Knowledge Operating System
The learner can run visibility as a continuous, partly automated operating rhythm rather than a series of projects.
Automation & Operations
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