Overview
Ensures every optimisation decision is backed by tracked evidence and reported clearly to stakeholders.
When to use this
Run when setting up measurement or before any monthly or quarterly performance review.
Establish the measurement base
- Confirm Search Console, analytics and AI answer tracking are connected and collecting.
- Define the priority queries, pages and competitors you will measure against.
- Set a baseline for rankings, citations, traffic and conversions before changes ship.
- Verify each metric is attributed to the capability it measures.
Turn data into decisions
- Rank every change by the strength of evidence behind it on the evidence ladder.
- Segment movement by page, query cluster and engine to isolate what worked.
- Flag regressions against baseline for immediate investigation.
- Translate each finding into a specific next action with an owner.
Report and act
- Produce a stakeholder report that ties visibility movement to business outcomes.
- Confirm every headline number is reconciled against the source of truth before publishing.
- Schedule the next review and carry forward the agreed actions.
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.