The question
When scattered signals should be concentrated on fewer, stronger entities or pages.
Brand or page authority is fragmented and you are deciding whether to consolidate.
Why it matters
Authority spread thin across many pages or profiles never reaches the threshold to compete.
How to decide
IfMultiple weak pages or profiles dilute a topic
ThenYes - consolidate into a canonical authority.
IfEntity identity is inconsistent across the web
ThenYes - unify it (see Entity Authority Framework).
IfAuthority is already concentrated
ThenNo - build new signals instead.