Decisions 50

⌥Decision 82 Should I optimise this page? When an existing page is worth investing in rather than leaving, replacing or deleting. Content Optimisation ⌥Decision 80 Should I create a new page? When a query gap warrants a brand-new page rather than an edit to an existing one. Content Optimisation ⌥Decision 79 Should I merge these pages? When two overlapping pages should be consolidated into one stronger asset. Content Optimisation ⌥Decision 81 Should I refresh this content? When a page needs a substance refresh to recover visibility. Content Optimisation ⌥Decision 76 Should I build links or create content? Where the next unit of effort pays back more: authority or coverage. Measurement & Intelligence ⌥Decision 83 Should I improve internal linking? When internal linking is the highest-leverage fix available. Technical SEO ⌥Decision 80 Should I add schema? When structured data will genuinely help engines and AI understand a page. Technical SEO ⌥Decision 75 Should I optimise for AI visibility? When to invest specifically in being cited by AI answer engines. AI Visibility ⌥Decision 80 Should I rewrite the title tag? When a title change is likely to move clicks or relevance. Content Optimisation ⌥Decision 79 Should I improve commercial intent coverage? When to shift effort toward buying-stage queries and money pages. Commercial SEO ⌥Decision 78 Should I delete thin content? When removing or consolidating weak pages helps more than keeping them. Content Optimisation ⌥Decision 85 Should I fix indexing first? When technical indexing issues must be resolved before any content work. Technical SEO ⌥Decision 80 Should I update outdated content? When outdated facts or claims justify an update. Content Optimisation ⌥Decision 78 Should I target a different query? When a page should re-aim at a more winnable or valuable query. Content Optimisation ⌥Decision 74 Should I consolidate authority? When scattered signals should be concentrated on fewer, stronger entities or pages. Authority & Trust ⌥Decision 79 Should I create a pillar page? When a topic warrants a pillar-and-cluster structure. Content Optimisation ⌥Decision 76 Should I add FAQs? When an FAQ section will improve coverage and citability. GEO & AI Search ⌥Decision 80 Should I improve page speed? When speed work is worth prioritising over other fixes. Technical SEO ⌥Decision 73 Should I invest in digital PR? When earning mentions and links through PR is the right authority lever. Authority & Trust ⌥Decision 75 Should I improve trust signals? When strengthening the trust surface is the priority. Authority & Trust ⌥Decision 82 Should I target a featured snippet? When a query you already rank on page one for triggers a featured snippet you do not own. Content Optimisation ⌥Decision 84 Should I build a topic cluster? When you have scattered posts on a subject but no coherent structure connecting them. Content Optimisation ⌥Decision 80 Should I disavow these backlinks? When you spot spammy or paid links pointing at your site and worry about penalties. Authority & Trust ⌥Decision 82 Should I noindex this section? When a section of your site adds no search value but consumes crawl budget or dilutes quality signals. Technical SEO ⌥Decision 81 Should I consolidate my blog? When years of posts have accumulated into an unwieldy, overlapping archive. Content Optimisation ⌥Decision 83 Should I add an author bio? When your content lacks visible authorship and you are weighing whether bylines and bios help. Authority & Trust ⌥Decision 80 Should I localise this content for a new market? When you want to reach a new country or language and are weighing translation against true localisation. Content Optimisation ⌥Decision 79 Should I migrate my URL structure? When your current URL scheme is messy or misaligned and you are weighing a site-wide migration. Technical SEO ⌥Decision 80 Should I allow AI crawlers? When you must decide whether to permit or block bots like GPTBot, ClaudeBot and PerplexityBot. GEO & AI Search ⌥Decision 74 Should I publish an llms.txt file? When you are deciding whether to add an llms.txt to guide AI models to your key content. GEO & AI Search ⌥Decision 81 Should I answer this with an FAQ or a full page? When a question could sit as an FAQ entry or justify its own dedicated page. GEO & AI Search ⌥Decision 80 Should I compete for this head term? When a high-volume head keyword is tempting but dominated by entrenched authorities. Commercial SEO ⌥Decision 82 Should I prune this old content? When an old page has decayed and you are weighing deletion against a refresh or a redirect. Content Optimisation ⌥Decision 79 Should I invest in original research? When you are weighing a costly original study against faster content that reuses existing sources. Authority & Trust ⌥Decision 81 Should I build location pages? When you serve multiple areas and are weighing dedicated location pages against a single service page. Commercial SEO ⌥Decision 82 Should I fix Core Web Vitals now? When your page-experience metrics are poor and you must decide whether to prioritise them over content work. Technical SEO ⌥Decision 81 Should I redirect or keep this page? When a page overlaps another and you must decide whether to redirect it or keep it live. Technical SEO ⌥Decision 83 Should I create comparison content? When buyers compare options and you are weighing versus, alternatives or best-of pages. Commercial SEO ⌥Decision 78 Should I chase this trending keyword? When a keyword is spiking and you are deciding whether to react quickly with content. Content Optimisation ⌥Decision 76 Should I optimise for Perplexity specifically? When you are weighing engine-specific GEO work for one AI answer engine over broad citability. AI Visibility ⌥Decision 84 Should I claim and optimise my Google Business Profile? When you have local intent to capture and an unclaimed or neglected Business Profile. Commercial SEO ⌥Decision 83 Should I add schema to this template? When a page template could carry structured data and you are weighing the build effort against the payoff. Technical SEO ⌥Decision 83 Should I rewrite this page answer-first? When a page buries its answer under preamble and you are weighing an answer-first restructure. GEO & AI Search ⌥Decision 80 Should I gate this content behind a form? When you want leads from a valuable asset but gating hides it from search and AI. Commercial SEO ⌥Decision 82 Should I canonicalise these duplicate pages? When near-duplicate URLs exist and you are choosing between canonical tags, redirects or leaving them. Technical SEO ⌥Decision 79 Should I build a glossary? When your field is jargon-heavy and you are weighing a glossary or definitions hub. Content Optimisation ⌥Decision 81 Should I react to this ranking drop now? When rankings fall and you must decide whether to act immediately or wait and diagnose. Measurement & Intelligence ⌥Decision 77 Should I target zero-click queries? When a query is answered on the SERP or by AI and you are weighing whether to pursue it at all. GEO & AI Search ⌥Decision 78 Should I invest in video content? When a topic could be served by video and you are weighing the production cost against the return. Content Optimisation ⌥Decision 79 Should I expand into a new topic area? When growth in your core topic is slowing and you are weighing a move into an adjacent area. Content Optimisation