The question
When a page should re-aim at a more winnable or valuable query.
A page is not winning its target query and you are considering re-targeting.
Why it matters
Pages persist against unwinnable or low-value queries when a better target exists.
How to decide
IfThe SERP or AI answer is dominated by a format you cannot make
ThenYes - re-aim at a more winnable query.
IfA nearby query has better value and lower difficulty
ThenYes - re-target to it.
IfThe current target is winnable and valuable
ThenNo - keep going and improve the page.