Evidence Commercial SEO

Relevance, distance and prominence drive local ranking

Google documents that local search results are ranked mainly by relevance, distance and prominence, with reviews contributing to prominence.

ID
SS-EV-014
Confidence
High · 86
Evidence
Strong
Updated
2026-07-08

The claim

Local and map visibility depends on relevance, proximity and business prominence, and review quantity and rating feed the prominence signal.

What the evidence shows

Google's Business Profile documentation states local rankings are based on relevance, distance and prominence, and that review count and score are factored into local ranking. It advises responding to reviews and maintaining accurate business information, positioning reviews as a genuine local visibility lever rather than mere social proof.

Source

Source
Google Business Profile Help documentation
Type
Google documentation
Year
2023
Strength
Strong

How SearchScore applies it

Recommended next steps

    Apply the method Commercial Intent Matrix Framework Diagnose the symptom Local Visibility Gap Pattern See the wider capability Commercial Intent Optimisation Capability