Overview
Commercial Intent Optimisation scores queries by how close they sit to a purchase and concentrates effort on the high-intent ones. It engineers money pages, comparisons and provider-selection content that both convert human visitors and get cited by AI engines at the decision stage.
Business problem
The site ranks for informational demand but is absent when buyers ask comparison and provider-selection questions.
Decision supported
Decide where to strengthen coverage of commercial-intent queries so that high-value buyers, not just researchers, can find and choose the brand.
Inputs & outputs
Inputs
- Commercial and transactional query coverage map
- Conversion and revenue data per landing page
- Commercial Intent Score across the funnel
- Competitor coverage of comparison, pricing and 'best' queries
Outputs
- Commercial coverage gap list ranked by revenue exposure
- Bottom-of-funnel page and query recommendations
- Commercial Intent Score improvement plan
Decisions this helps answer
KPIs
- Commercial Intent Score coverage
- Money-page visibility
- Assisted revenue
SearchScore insight
Product feature mapping
How this capability maps to SearchScore product features, today and on the roadmap.
beta
Commercial Intent scoring
planned
Money-page visibility tracker
Future improvements
- Revenue-weighted scoring that ties each commercial gap to modelled pipeline value, not just query volume
- Detection of buyer queries newly captured inside AI answers where no click reaches the site
- Integration of CRM-closed-revenue signals to validate which commercial pages actually drive deals
Starter prompt
Classify these queries by commercial intent (informational / considering / ready-to-buy) and flag which money page should own each.Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.