⚗Experiment Content Optimisation

Experiment: prune and merge a thin-content cohort

Test whether pruning and merging a batch of thin pages improves the performance of what remains.

ID
SS-EX-008
Confidence
Established · 70
Evidence
Emerging
Updated
2026-07-08

Overview

Test whether pruning and merging a batch of thin pages improves the performance of what remains.

Hypothesis

Method

Identify one cluster of thin or overlapping pages and decide keep, merge or prune with the SearchScore Priority Matrix. Consolidate content into canonical pages and redirect the rest, leaving a separate comparable cluster untouched. Track rankings and impressions for the surviving pages against the control cluster.

Duration & success metric

Duration
5 weeks
Success metric
Surviving canonical pages gain rankings and impressions relative to the untouched control cluster.
Effort
Medium

Recommended next steps

    Apply the method Content Decay Model Framework → See the wider capability Content Refresh Capability →