Google Business Profile

Definition

The free Google listing that controls how a local business appears in Search and Maps.

Google Business Profile, formerly Google My Business, is the business listing that powers the knowledge panel and map results for a company, showing its name, category, address, hours, photos, reviews and posts. A complete, accurate and actively managed profile is one of the strongest local ranking factors and a primary conversion surface for calls, directions and bookings. Keeping categories, attributes and information current directly affects both visibility in the local pack and the trust customers place in the business.