The map-and-listings block Google shows for local searches, usually featuring three businesses.
ID
SS-DF-140
Confidence
Established · 84
Evidence
Established
Updated
2026-07-08
Definition
The map-and-listings block Google shows for local searches, usually featuring three businesses.
The local pack is the prominent module at the top of many local search results that pairs a map with a short list of nearby businesses, typically three, along with ratings, hours and directions. Appearing in it captures a large share of clicks and calls for location-based queries, making it a primary goal of local SEO. Ranking is driven mainly by relevance, distance and prominence, with the Google Business Profile, reviews and local citations doing much of the work.