Optimising a business to appear in geographically relevant searches and map results.
ID
SS-DF-137
Confidence
High · 86
Evidence
Strong
Updated
2026-07-08
Definition
Optimising a business to appear in geographically relevant searches and map results.
Local SEO is the practice of improving visibility for searches that carry local intent, such as services near a user's location. It combines an optimised Google Business Profile, consistent local citations, on-site location signals, reviews and locally relevant content. Because local ranking factors differ from classic organic ones, local SEO is treated as a distinct discipline that is essential for businesses serving specific towns, cities or service areas.