Keeping your Name, Address and Phone number identical across every online listing and mention.
ID
SS-DF-139
Confidence
Established · 84
Evidence
Established
Updated
2026-07-08
Definition
Keeping your Name, Address and Phone number identical across every online listing and mention.
NAP consistency refers to presenting a business's Name, Address and Phone number in exactly the same format wherever they appear, from your website to directories and social profiles. Inconsistent or conflicting details confuse search engines about which information to trust, weakening local rankings and undermining customer confidence. Auditing and correcting NAP data across citations is a foundational, high-return task in any local SEO programme.