The proportion of relevant AI answers in which your brand is mentioned, relative to competitors.
ID
SS-DF-111
Confidence
Established · 79
Evidence
Emerging
Updated
2026-07-08
Definition
The proportion of relevant AI answers in which your brand is mentioned, relative to competitors.
Share of model is the AI-era analogue of share of voice: across a defined set of buyer questions, it measures how often an engine names your brand versus rivals. It captures your presence inside the answer layer where consideration sets are increasingly formed, making it a leading indicator of AI-driven demand. Tracking it over time, per engine and per query theme, shows whether GEO work is actually shifting how the models represent your market.