Capability AI Visibility Stable

AI Visibility Optimisation

Improve how often, how prominently and how favourably AI systems represent your brand across the buyer journey.

ID
SS-CP-009
Version
1.0
Confidence
Established · 73
Evidence
Emerging
Updated
2026-07-08
Review
2026-09-08

Overview

AI Visibility Optimisation moves the AI Visibility Score - a brand-safe, decision-stage citation metric weighted by sentiment, position and provenance. It combines citation engineering, entity authority and monitoring into a managed programme for how AI talks about you.

Business problem

AI mentions of the brand are rare, buried or less favourable than competitors', and no single number tracks it.

Decision supported

Decide where and how to intervene so the brand is surfaced, described accurately and recommended inside AI-generated answers.

Inputs & outputs

Inputs

  • Brand presence, sentiment and position across AI answer engines
  • Decision-stage query recommendation set
  • AI Visibility Score and its provenance-weighted components
  • Competitor share of voice within generative answers

Outputs

  • AI visibility intervention plan prioritised by decision-stage impact
  • AI Visibility Score breakdown with the levers that move it
  • Share-of-answer competitive assessment

Decisions this helps answer

KPIs

  • AI Visibility Score
  • Visibility Confidence Score
  • Share of model

SearchScore insight

Product feature mapping

How this capability maps to SearchScore product features, today and on the roadmap.

shipped
AI Visibility Score
beta
Competitor share-of-model

Future improvements

  • Continuous multi-engine monitoring so visibility and sentiment shifts are caught as models update
  • Answer-driver attribution that traces which specific sources an engine used to describe the brand
  • Simulated answer testing that predicts recommendation likelihood before interventions ship

Starter prompt

Across ChatGPT, Perplexity and Google AI Overviews, summarise how each describes our brand versus two competitors and where we lose.

Recommended next steps

    Apply the method AI Answer Monitoring Framework Framework Follow the step-by-step How to allow AI crawlers without losing control Guide Decide your next move Should I allow AI crawlers? Decision

Where this fits - and what's next

The SearchScore path from a problem you feel to visibility you can measure.

    Problem Spot the pattern Method Pick the framework Do it Follow the guide Check Run the checklist Score Interactive audit TrackSearchScore Tracker StartFree audit →