The way a website's pages are organised and interlinked into a coherent hierarchy.
ID
SS-DF-049
Confidence
High · 87
Evidence
Established
Updated
2026-07-08
Definition
The way a website's pages are organised and interlinked into a coherent hierarchy.
Site architecture is the structural design of a website, how sections, categories and pages relate and how internal links connect them into a navigable hierarchy. Strong architecture keeps important pages shallow, groups related content into topical clusters and distributes link authority efficiently, which aids both users and crawlers. It underpins crawlability, topical relevance and the ease with which search engines and AI systems understand what a site is about.