§Definition Content Optimisation

Sitelinks

Additional deep links shown beneath a main organic result that point to important pages within the same site.

ID
SS-DF-064
Confidence
Established · 82
Evidence
Established
Updated
2026-07-08

Definition

Additional deep links shown beneath a main organic result that point to important pages within the same site.

Sitelinks are the extra sub-page links a search engine displays under a primary result, typically for branded or navigational queries, to help users jump straight to relevant sections. They are awarded algorithmically based on a clear site structure, strong internal linking, and descriptive page titles rather than being manually requested. Prominent sitelinks expand a brand's footprint on the SERP, improve click-through, and signal a well-organised, authoritative site.

Recommended next steps

    See the wider capability Internal Link Architecture Capability