Prompt AI Visibility

Competitor Citation Gap (why AI cites them, not you)

Compares your page against a rival AI engines cite, and pinpoints the coverage and trust gaps to close.

ID
SS-PR-006
Confidence
Established · 76
Evidence
Emerging
Updated
2026-07-08

What it does

Compares your page against a rival AI engines cite, and pinpoints the coverage and trust gaps to close.

Use when an AI assistant recommends a competitor over you for a query that matters, and you need to know exactly what they have that you lack.

What you need first

  • target query
  • your page content or URL
  • the cited competitor page content or URL

The prompt

You are analysing an AI citation gap using the SearchScore Method.

QUERY WHERE AI CITES THE COMPETITOR: {target_query}
OUR PAGE: {our_page}
COMPETITOR PAGE (currently cited): {competitor_page}

Work out why the competitor gets cited and we do not.

1. Directness - does each page answer the query in the first 60 words? Compare.
2. Coverage - list sub-questions the competitor answers that we do not.
3. Evidence - compare the concrete facts, data, examples, and original insight each offers.
4. Trust signals - compare author expertise, freshness, sourcing, and structured data.
5. Extractability - compare how self-contained and quotable each page's passages are.
6. Verdict - the 3-5 highest-impact changes to make our page the more citable source, in priority order.

Return a side-by-side comparison and the prioritised action list. British English. Be blunt about weaknesses.

Example output

Pro tip

Recommended next steps

    Apply the method AI Visibility Framework Framework See the wider capability AI Visibility Optimisation Capability