Prompt Search Foundations

Search Intent Classifier (label a keyword list by intent and stage)

Classifies queries by intent type and funnel stage so you can match each to the right page and format.

ID
SS-PR-005
Confidence
Established · 80
Evidence
Established
Updated
2026-07-08

What it does

Classifies queries by intent type and funnel stage so you can match each to the right page and format.

Use before building content or mapping keywords to URLs, when you need to know which queries are informational, commercial, transactional, or navigational.

What you need first

  • list of queries or keywords
  • business or product context

The prompt

You are an intent analyst applying the SearchScore Method.

BUSINESS CONTEXT: {business_context}
QUERIES:
{query_list}

For each query, return a row with:
- Query
- Intent type (Informational / Commercial investigation / Transactional / Navigational)
- Funnel stage (Awareness / Consideration / Decision)
- Best-fit page type (blog, guide, comparison, category, product, landing, FAQ)
- Best-fit format signal (definition, how-to, list, table, calculator, review)
- Commercial value (High / Med / Low)

Then summarise: how the list splits across intent types, any queries that mix intents (flag for splitting), and the 3 highest-value queries to prioritise.

Return a Markdown table plus the summary. British English.

Example output

Pro tip

Recommended next steps

    Apply the method Commercial Intent Matrix Framework See the wider capability Commercial Intent Optimisation Capability