Overview
Surfaces the pages you already own that could rank far higher with focused work.
What this audit checks
Determines which existing pages are underperforming relative to their potential, so effort concentrates on assets already earning impressions rather than building new content from scratch.
Near-miss identification
- List pages ranking in positions eleven to twenty for valuable queries
- Flag pages with high impressions but click-through rate below the position benchmark
- Identify pages that once ranked well and have since slipped
- Note pages attracting queries their title and heading do not mention
On-page quality
- Assess whether the title and meta description reflect the winning query and intent
- Check heading structure covers the sub-topics the query implies
- Confirm the page answers the primary question early and completely
- Review depth against the top-ranking pages for the same query
Freshness and decay
- Check the last meaningful update date against the topic's rate of change
- Identify outdated statistics, examples or references
- Flag pages losing traffic month on month as decay candidates
Consolidation risk
- Detect multiple pages competing for the same query (cannibalisation)
- Decide whether competing pages should be merged, differentiated or redirected
- Confirm the strongest asset is the one receiving internal links
How to score it
What good looks like
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.