Overview
Checks that your tracking, attribution and reporting reflect real visibility performance.
What this audit checks
Determines whether measurement is complete, accurate and decision-useful across search and AI channels, so reporting tells the truth about performance and guides the next action.
Tracking integrity
- Confirm analytics is installed and firing on every page template
- Verify key conversions and events are tracked accurately
- Check Search Console is verified and data is flowing
- Confirm AI visibility tracking covers the priority question set
Attribution and definitions
- Confirm channels are defined consistently and traffic is attributed correctly
- Verify headline metrics measure what they claim (for example decision-stage citation rate)
- Check goal and conversion definitions align with business outcomes
Reporting clarity
- Confirm reports lead with the metrics that drive decisions
- Check trends are shown over time with a clear baseline
- Verify each report links a finding to a recommended action
Data quality
- Detect gaps, spikes or blackouts indicating broken tracking
- Confirm figures reconcile across tools and dashboards
- Flag stale or manually maintained data at risk of drift
How to score it
What good looks like
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.