What you are seeing
Positions for target queries are sliding down.
Rankings on important queries are falling and the cause needs isolating before recovery work.
Severity & business impact
High severity
Declining rankings translate directly into falling traffic and lost sales as your listings slip below the positions users actually click.
Symptoms
- Falling average position
- Losing to specific competitors
- Multiple queries affected
Likely causes
- Content decay
- Stronger competitor content
- Technical regression
- Lost internal links
Recommended first actions
- Track position changes for priority keywords to confirm the trend
- Analyse the pages that overtook you for content and link gaps
- Refresh the affected pages and shore up their internal and external links
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.