Overview
The learner can align visibility with revenue by optimising for commercial intent and conversion.
Practitioner level
Learning objectives
- Identify and prioritise commercial-intent queries in a funnel
- Optimise pages to convert visibility into pipeline
- Balance top-of-funnel reach with bottom-of-funnel yield
Lesson outline
- Mapping intent across the buyer journey
- The Commercial Intent Matrix in practice
- Conversion-focused page structure and proof
- Comparison and decision-stage content that wins
- Connecting visibility metrics to commercial outcomes