Overview
The learner can strengthen existing assets and counter content decay to sustain performance.
Practitioner level
Learning objectives
- Assess an existing page for depth, structure and entity coverage
- Recognise the signals of content decay and act before rankings fall
- Plan a refresh that measurably improves an asset's strength
Lesson outline
- Grading assets: what makes a page competitive
- The Content Decay Model and its warning signs
- The Content Refresh Framework end to end
- Answer-first rewriting for search and AI
- Measuring the lift from an optimisation