Overview
The learner understands how AI answer engines work and why generative engine optimisation now sits alongside classic search.
Foundation level
Learning objectives
- Explain how retrieval-augmented AI answers are assembled and where a brand can appear
- Distinguish generative engine optimisation from traditional search engine optimisation
- Map the modern discovery journey across search, chat and AI overviews
Lesson outline
- How large language models retrieve, ground and cite sources
- The AI answer surface: overviews, assistants and citation panels
- Where classic ranking signals still matter within AI answers
- The commercial stakes of being recommended versus omitted
- How SearchScore frames visibility across both worlds