AI Visibility Optimisation Checklist

Overview

Ensures your brand is present, accurate and recommended across the AI answer engines that matter.

When to use this

Run when buyers use AI assistants to research your category, or to baseline AI visibility.

Baseline current visibility

• Test your priority buyer questions across ChatGPT, Gemini, Perplexity and Google AI answers.
• Record whether the brand is mentioned, cited or recommended for each question.
• Confirm the facts each engine states about the brand are accurate and current.
• Identify the sources engines cite instead of you for each unanswered question.

Close the visibility gaps

• Allow reputable AI crawlers in robots.txt where you want to be cited.
• Publish or refresh answer-first pages for the questions where you are absent.
• Correct outdated or inaccurate facts at the sources engines rely on.
• Strengthen the third-party sources that engines synthesise for your category.

Monitor and iterate

• Re-run the question set on a fixed cadence and track the visibility score.
• Prioritise decision-stage questions where a recommendation drives revenue.
• Report movement against competitors so gains are demonstrable.