Overview
Ensures every high-intent buying question is covered by a page built to convert.
When to use this
Run when rankings are healthy but revenue is not, or before a new product or market launch.
Map the commercial demand
- List every transactional and comparison query for your products or services.
- Confirm each commercial query is answered by a dedicated, conversion-focused page.
- Identify pricing, alternatives and best-of queries where you are currently absent.
- Verify branded and competitor-comparison queries return you favourably in AI answers.
Optimise the money pages
- Ensure each commercial page states the offer, price signal and proof above the fold.
- Add comparison tables, FAQs and objections buyers raise before purchase.
- Confirm a clear primary call to action is present and unobstructed on every device.
Verify conversion readiness
- Check that trust signals such as reviews and guarantees are visible near the CTA.
- Test the checkout or enquiry path end to end for friction or dead ends.
- Track conversions per page so commercial gains are measured, not assumed.
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.