Overview
Ensures the crawl, index and speed foundations are sound before any content or authority work.
When to use this
Run before a growth push, after a migration, or whenever indexing and Core Web Vitals regress.
Crawl and index integrity
- Confirm every important page returns HTTP 200 and is not blocked by robots.txt.
- Check that canonical tags point to the intended indexable URL on every template.
- Verify the XML sitemap lists only live, canonical, indexable URLs.
- Resolve every redirect chain and broken internal link surfaced by the crawl.
Performance and rendering
- Confirm Core Web Vitals pass on mobile for your top templates.
- Verify critical content renders without requiring client-side JavaScript.
- Check that images are compressed, sized and lazy-loaded below the fold.
Structured foundations
- Validate that structured data is present and error-free on key page types.
- Confirm hreflang and locale signals are correct for every market you serve.
- Re-run the crawl after fixes and confirm the error count has fallen to zero.
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.